Arts Culture Media Jobs

- Promote our work and its impact 

- Market our products and services 

- Develop and implement strategies to deliver the above With the addition of a second senior leadership post (Education & Development Director, Claire Boulton) in 2020, the organisation’s founder (Executive & Creative Director, Dylan Calder) is focussed increasingly on products and services development, promotion and sales - and line manages and works closely with the Marketing & Comms Manager to guide them in supporting this work. 

The post-holder will also collaborate with staff (including the education team), freelancers and partners to steer and deliver marketing and comms activities across various programmes and projects. They will therefore need to maintain a broad, up-to-date understanding of our programme of work and our short- and long-term goals. They will also have a direct, regular relationship with two Board members: one taking a guiding role on our overarching brand, marketing and comms strategy; the other focussed on supporting the development of our digital products and services. Because of the range of work involved, the Marketing & Comms Manager must be an excellent multitasker, skilled at handling a portfolio of multiple projects or products at all points in the year, who will both guide and collaborate with others, including external agencies, to achieve the highest quality public- facing outcomes. Because we have many relationships and collaborations with (aspiring and professional) children’s writers and illustrators, as well as editorial teams and publishers generally, we regularly produce literary content including original writing and illustration, which the Marketing & Comms Manager will make use of to enrich our assets and tell the stories we want to tell. Responsibilities include: - Implementing and enhancing Pop Up’s overarching marketing and comms strategy in line with organisational goals as well as commitments to funders and stakeholders, including periodic review of and reporting on KPIs, targets and objectives - Developing and leading the execution of digital and print promotional campaigns in support of programmes, projects, products and services - including the creation of key assets - Managing and developing Pop Up’s websites, including liaising with agencies to maintain and enhance, commissioning content from others, and optimising user journeys according to marketing objectives, including: 

- Main website www.pop-up.org.uk 

 - Education platform www.pop-up-hub.org.uk 

 - Pathways into Children’s Publishing platform www.pathways-org.com 

 - Leading on a rich digital and social media strategy, co-devising, steering and monitoring campaigns to ensure growth and engagement across all platforms, including through line- managing a Social Media Coordinator (2 days per week) 

 - Writing or overseeing copy creation for promotional and marketing (digital, print) assets as well as comms messaging - including press releases - for campaigns targeted to particular audiences - Collating, analysing, interpreting and reporting on data including digital marketing analytics, to inform marketing and comms strategies, content, messaging, campaigns 

 - Enhancing marketing systems and processes through developing CRM pipelines and dashboards and automating activities wherever possible 

 - Building trusted relationships with agencies and freelancers, including creating and managing briefs and contracts, supervising delivery to milestones and managing risk  

- Cultivating and maintaining PR and media relationships and managing any external PR agency relationships* 

 - Occasional event management responsibilities *Pop Up do not currently engage a PR agency or agent. The Marketing & Comms Manager will therefore have or cultivate a limited number of media contacts/relationships to position content with, as and when campaigns require. 

 ABOUT YOU: The successful candidate will have the following essential knowledge, skills & experience, ideally from working within the arts (including publishing), cultural, educational and/or charitable sectors: 1. Minimum 3 but ideally up to 5 years in a manager-level marketing/comms role 2. Experience in planning, delivering and evaluating communications, marketing and strategic campaigns across digital and print channels 3. Experience leading design and production processes for digital and print collatoral, including developing and managing briefs, contracts, agencies and freelancers 4. Experience with website content management systems (ideally wordpress) 5. Understanding of SEO strategies, social media, direct marketing and content development best practices 6. Excellent copywriting/content creation as well as general written, presentational and IT skills 7. Strong communication and interpersonal skills including the ability to build relationships across teams and engage a wide range of stakeholders at various levels (e.g. public audiences, cultural/education sectors, local and central government, corporates, funders, etc) 8. Experience using CRM systems to monitor and optimise lead generation 9. Ability to work independently under pressure within tight budgets and deadlines 10. Ability to adapt flexibly and responsively to changing circumstances The following are desirable and will strengthen your application: 1. Knowledge of contemporary (i.e. current) children’s literature/publishing 2. Experience of product development - especially taking new products to market 3. Sales experience - including working alongside sales teams